We were inspired to tweet a CleanTechnia post this week reporting research telling us that ‘Solar is contagious’. That if our neighbors are using solar power then we are more likely to. Now, isn’t this something that every marketer knows? Particularly if there is any luxury element involved.
SolarShop Australia / CC BY-NC-SA 2.0
Nothing like seeing your neighbor drive up the road and into their driveway in a brand spanking new car to start you dreaming. But in the case of green issues, renewable energy like your own solar panels or eco-friendly practices like composting or recycling, it goes deeper.
There is still some element of ‘gadget-envy’ but there are understandable doubts and questions that come into play when we think of the changes we need to make to be greener. Will it work? How does it work? How much does it cost? Does it really help?…and so on. It is so much easier for me to understand that solar is a real option if I can talk to my neighbor who has panels on his roof.
Why not be an early adopter? Go with the ‘people watch what we do not what we say’ principle and set an example. That way, when your neighbor asks you questions you can be ready with helpful answers including the things to be avoided.
If you install solar panels you can’t avoid your neighbors noticing! Let them notice other things too.
We could apply this principle to all kinds of things:
- Low emissions car
- Sustainable building and repairs
- Energy saving
- Eco-friendly gardening
- Eco-friendly products in your shopping bag
- Saving and reusing water
Be an early adopter and set a Green example.